SEO & Google Ads

Duration : 2 Months
Skill level: Intermediate
Short Courses in Bahria Town, Lahore

Course Description

Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course. This course also covers the Internet advertising business model, basic industry terminology, different advertising networks, and many more topics. Finally, you’ll learn how to earn money operating web sites as a business and not just a hobby.

 

This course is anyone who wants to earn money with websites.

In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course. This course also covers the Internet advertising business model, basic industry terminology, different advertising networks, and many more topics. Finally, you’ll learn how to earn money operating web sites as a business and not just a hobby.

 

In Depth Keyword Research (Part 1)
Welcome to Part 1 of the Keyword Research module of Search Engine Optimization. I have set up this module in a way that, it will provide a clear plan on how to find the keywords that really make a difference and hopefully help you avoid making the same mistakes that I did.

In Depth Keyword Research (Part 2)
Welcome to part two of the Keyword Research module of SEO Fundamentals. In this module, we will be doing some heavy keyword analysis, and really diving into the details. Though the data is rather dense, I hope that you will take from this module a solid methodology of analyzing keyword data. In part one of this module, I discuss keyword objectives and discovery.

Establishing A Domain Strategy
Welcome to the domain strategy module of SEO Fundamentals. In this module, I hope to help you create a domain strategy that will help you not only overcome some pitfalls, but also provide additional SEO strength to your domain. I have no doubt that there are several viewers who already have a domain in place. If you are one of these viewers, I encourage you to still watch the entire module. There are many things you can currently do with your domain to help strengthen it.

On Page Optimization (Part 1)
Welcome to part one of the On Page Optimization module of SEO Fundamentals. In part two of the module, I will be dissecting the aesthetic elements of a web page. However, I feel it’s best to take a peek under the hood of a site first. Since it is by far the most neglected aspect of on-page optimization. If done properly, it can help the ride on the optimization roller coaster be a bit more smooth.

On Page Optimization (Part 2)
Welcome to Part 2 of the On Page Optimization module of SEO Fundamentals. In this module, I will definitely show how to optimize for the search engines. Because if done correctly these tactics work, but more importantly I hope to show that optimizing a web page for the end user, should always be the highest goal.

The Power of The Right Content
Welcome to the content module of SEO Fundamentals. Today’s Internet landscape is quite a different story. I’ve had the search engines find my website within ten minutes of putting a site up. No longer is it a question of whether or not we will be found by the search engines. But rather, now the question is, if the search engines will find that our content is worth ranking. In this module, we will dive into exactly what content ranks the best in today’s search engine.

Building Trusted Links
Tricks to build trusted links, common mistakes, critical factor of SEO.

Introduction to On-line Advertising
This course will cover the Internet Advertising Business Model, industry terminology, evaluating topic profitability, advertising networks, learning how to build a profitable web page, the endless battle between advertisers and publishers, and of course a great deal about the evil empires we know as search engines such as Google, Bing, and Yahoo. We’ll talk a little about 3rd party tools you might purchase or use along with some of the communities that are out there, your business structure and a little bit of insight on picking your business partner should you choose to do that, and of course planning for the future. To be sure that you know what you’re getting yourself into, let’s go over the business model first.

Ad Networks
In the Advertising Networks module, we’ll discuss how advertisers use these networks to purchase ads and how publishers can use them as research tools.

Building Profitable Web Pages – Part I
In the Building Profitable Web Pages module, Part I, we’ll discuss Google AdSense, ad placement, and give some insight into writing profitable web pages.

Building Profitable Web Pages – Part II
In the Building Profitable Web Pages Part II module we continue our discussion of Google AdSense and ad placement, but now it’s time to turn our focus to forums.

Webmaster Tools
In the Webmaster Tools module, we’ll discuss how to set up Google AdSense, Google Analytics, both Google and Bing Webmaster Tools, along with pointing out a few 3rd Party Tools and forums. Now, this module is not intended to be a complete how to on any of these because the tools and the screens will change pretty regularly. I just want to touch on a few key areas and concepts of each one in order to tie them into what you’ve already learned. Some of these tools have terms of service restrictions on making stats public, most notably AdSense, so I’ll block out certain areas of the screen when it’s needed. Let’s get started with Google AdSense.

Real World Advice
In the Real World Advice module, I’d like to share some insight about structuring your business, SEO companies, and planning for the future. Now, my comments come from, some of it’s my own personal experience, as well as quite a bit from fellow business owners that I interviewed for this course.

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