Internet Marketing – Social Media

Duration : 2 Months
Skill level: Intermediate
Short Courses in Bahria Town, Lahore

Course Description

This course is a complete guide to start and run a successful social media campaign for any business. It covers everything from how you should approach social media, to setting up your presence on the relevant platforms, and also how to manage your accounts either in-house or outsourced. It goes into even more depth by suggesting the adequate content format and structure for the main platforms and also comes with a comprehensive list of tested resources and practices to catalyze your efforts. Simply said, this course puts you at the top of your game when it comes to social media marketing.

Suitable for everybody starting out with social media marketing.

Learn how to utilize the power of social media to market your startup in this detailed course that covers setup, ongoing management, and also countless tools and tactics.

Why Social Media Marketing?

The Data Behind Social Media Effectiveness

Identify the Right Platform for Your Start-up

Does the Platform Match Your Brand’s DNA?
Top 3 Social Media Networks – #1 Facebook
Should Your Brand Be on Twitter?
Should Your Brand Be on LinkedIn?
BONUS: Should Your Brand be on YouTube?

Setting up Your Social Media Accounts

Essential Steps Before Starting the Setup Process
Make Yourself at Home on Facebook
How to Get a Stunning Layout for Your Facebook Page and More
Essential Facebook Page Apps, Advanced Tools, and Campaign Mindset
Setting up Twitter for Your Business
LinkedIn Page Setup and the Opportunities It Offers
Setting up YouTube and Google+ with No Headaches
Interconnect Everything – Social Media and Your Marketing
The Benefits of Being an Early Adopter

Social Media Ongoing Management

The Core Principle of Ongoing Management
The Structure of Your Ongoing Management
Creating Platform Specific Content
Social Media Networking
Ad Campaigns
Facebook Ads Introduction
Facebook Insights & Data Analysis
Summary

Social Media Ongoing Management

The Core Principle of Ongoing Management
The Structure of Your Ongoing Management
Creating Platform Specific Content
Social Media Networking
Ad Campaigns
Facebook Ads Introduction
Facebook Insights & Data Analysis
Summary

Last Thoughts

Layouts Change, Principles Don’t
Stay True to Yourself and Be Authentic.
Just Do It

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